Thursday, September 16, 2010

Video Spokespersons!

Green Birdie Productions is attracting a lot of very talented on camera video spokespersons for our clients to choose from on their upcoming videos. Our next shooting date for talent presentations is scheduled for Saturday, September 25th, so if you have the skills, please contact Deirdre at 908-392.3681 to book your appointment.

People sometimes agonize when they have to make a choice between great alternatives. But when it comes to choosing a video spokesperson to represent your company, having a variety of talented people to choose from is truly a win-win. Speaking of win-win scenarios, we are now encouraging our clients to book multiple presentations with their chosen spokesperson at the same time. Not only do they get the consistency of having the same video spokesperson presenting different topics to their customers, but these videos can be released one by one over time to the public, creating a steady stream of compelling, informative video clips which can both be uploaded to social media sites online and posted to our client's websites.

Clients also save money and time by booking multiple videos at the same time with the same video spokesperson. For more information about video spokespersons and booking multiple shoots, please log onto Green Birdie Productions and click our Contact Page.

Rob Bell
President
Green Birdie Productions

Wednesday, September 8, 2010

Top Four Video Production Choices for Any Company

Your business needs video production. The question is, then, what type of video production should you select? How will it be used? Each business will need to take into consideration its own unique standpoint and goal with a video. For many, the underlying goal is simple: promote the business's products or services. In other cases, it may be just a video to help promote the company itself or to education others about the video. Take into consideration what you want to convey, what message is important for your business. Then, determine which of the four New Jersey video production choices most popular with businesses works best for your situation.

Book Trailers
One option to consider is the book trailer. This type of video helps to bring to life a book that may not otherwise get the attention it needs and deserves. Today's average person needs to be drawn into the video by visualizing it. A video can help to accomplish this task. If you have a book release, consider drawing in your target audience with a compelling book trailer video.

TV Broadcast
Another way to get your message out is in perhaps the most easily recognizable way: the commercial. A commercial can provide a business with 30 seconds of time to educate the world about the business, its products or services and its marketing message. It may not seem like a lot of time, but that 30 second commercial can captivate your target audience enough to make them clients. With a quality video, you can increase sales and awareness while building your company's brand.

Corporate
Corporate video production is just as important as a traditional television commercial. These educate your employees and prospective clients, business partners and other interested third parties. They can be simple videos of presentations your company has put in place or multi camera shoots of special events. You determine what you need, and how you would like to communicate your message.

Online Videos
Consider the importance of using online videos. These go on your business's website and they convey an important amount of information to your website visitors. Websites that have videos on them see a statistical increase up to 40 percent on requests for more information. For any size business, that is a substantial amount of new interest! Online videos draw in new customers. They can also be posted to free online social media sites like Youtube and Facebook, creating more links that point to your website and drawing in online customers. Even if your market is not online based, today's consumer heads online to learn more about a company or a business long before making a decision to work with the company.

New Jersey Video production is an important part of any business's marketing and branding campaign. With a well-constructed video, a message can easily be conveyed from the business to the consumer, the potential business partner or to others interested in the company. Without a video, your business could be lacking the informational element it needs to move forward. Focus on video production as well as what it could offer to your business. Select a company that can deliver the type of video you need.

When and How to Create a Quality Video Production for Your Business

Have you thought about using New Jersey video production as part of your business marketing or branding program? If not, you may be falling behind. In today's visual world, businesses get bigger and better responses by creating interesting videos for viewers. Whether these viewers are customers or clients, the goal is to present the company in a video to help show who the company is, what it offers and why it is important. The results of using online video are staggeringly positive. It should be something you focus on as well.

When to Create a Video Production for Your Business

Do you really need to consider video production for your business? The answer is yes. When should you do this? That answer is now. The fact is that videos are influencing the way that people make decisions. For example, a video on a business's website can help to generate more than 20 percent more inbound sales calls than those websites without a video. Another statistic is that viewer response increases up to 50 percent when the business uses a video!

There are many reasons why you should invest in video production right now. Statistics show that 16 percent of viewers purchase something after viewing a video. Moreover, 28 percent of those who view a video come back to look for additional information. In the business world, these are high statistics for improved bottom line. For those businesses that are unsure if now is the right time to invest, consider adding these types of numbers to your bottom line.

A low cost New Jersey video production for your business can be in use in many ways:
  • Use it on your website to provide website visitors with key information necessary to work with your business.
  • Place it on YouTube.com and dozens of other free social media sites as an educational or commercial video you want the world to see.
  • Enjoy the increased Search Engine Optimization (more visitors to your site) that your website gets from being linked to your online video.
  • You can also use your online video on broadcast television.
  • Use these videos in any way that works for your business plan.
As you can see, one low cost video production can add to any campaign you need it to. It can deliver the types of results you are looking for affordably.

How to Obtain Video Production

What you do not have to worry about is creating such a video yourself. Video production done by a highly trained professional is always a good idea. Luckily, these providers are readily available and the cost of doing business with them is minimal. Another way to consider the value of investing in such a video is by considering the actual risk of not having one. What business can afford to turn away the 22 percent increase in requests for more information that statistically comes with having a video on your website?

All you have to do is to find a company that can provide you with the video production you need. One example is Green Birdie Productions. Our company can create a compelling high definition video for your company at a competitive price, part of an overall marketing strategy to boost your business into the forefront in your industry! An effective video will definitely help your company's bottom line goals.

Sunday, August 29, 2010

Green Birdie Non-Profit Project Winner Announcement

First of all, I'd like to thank everyone who took the time to nominate their favorite non-profit organization for a free video up to 2 1/2 minutes in length. The worthy nominees included:

* Anderson House
* The Community Diversity Council of Hunterdon County
* Big Brothers, Big Sisters of Hunterdon, Somerset & Warren Counties
* The "Project Earth" Project of the Catholic Community of St. John Neumann
* The Mama Mare Foundation
* The Joseph Lapinski Foundation
* Steininger Behavioral Health Care

With so many great candidates to choose from, picking the winner of our first Green Birdie Non-Profit Project was a tough choice! So tough, in fact, that we plan to revisit the list in future and offer more free videos!

For now, Green Birdie Productions has chosen Anderson House, a halfway house dedicated to providing quality treatment for women as they, to quote the organization, "develop the necessary goals and life skills to return to the community as responsible, sober and productive individuals." Anderson House is based in Whitehouse Station, NJ. Their dedicated staff attend to 14-women at a time who live in their halfway house under supervision, helping them learn how to control unhealthy, self destructive behavior like alcoholism and drug abuse. Anderson House has an amazing success rate of 78-84%! For more information about this worthy organization, please click here.

The Anderson House video is now in pre-production. Once the video is completed, we will post it on our website, Http://GreenBirdieVideo.com, along with other non-profits we've donated videos for including; America's Grow-A-Row and The Center for Educational Advancement.

Thanks again to everyone who participated in our first, but definitely not last, Green Birdie Non-Profit Project!

Rob Bell

Monday, August 9, 2010

The Green Birdie Non-Profit Project

Know of any non-profits who could really use a promotional video? A truly deserving ".org" who's mission really stands out? At Green Birdie Productions, we believe in giving back when we can. We are offering a high definition video up to 2 1/2 minutes in length FREE OF CHARGE for a local non-profit.

If your organization is a non-profit, or if you have a favorite non-profit to recommend, please enter your recommendation and contact information in the "comment" box below. To become a Green Birdie Blog follower, please click on the "follow" button on the upper right of this screen to add your email. Thanks!

The Green Birdie Non-Profit Project. Spread the word!

Friday, August 6, 2010

Louisville, Kentucky Job Openings - VP, Video Services & GM, NLBS-TV


My niece Laura Rodriquez is is a headhunter for Sky Castle. If interested in the positions described below, please contact her at skyycastle@yahoo.com or her cell phone at 415-225-7426.

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POSITION: Vice President, Video Services
DEPARTMENT: Central Operations
LOCATION: Louisville, KMY
REPORTS TO: EVP Central Operation
DATE: 6/24/2010


POSITION SUMMARY:
The VP of Video Services will be responsible for:
• Developing the video product roadmap and strategy in conjunction with the Video Product Marketing team.
• Architectural design in support of current and future video features.
• Technology and vendor recommendation.
• Proof of concept, architectural and technological choices and applicability to our specific and existing platforms and systems. Including the design and implementation of an end to end test plan to ensure a successful launch.
• Follow up and support the implementation team to a complete and successful product launch.
• Follow up and support the transfer of the product to video operations team for day to day and ongoing product support and maintenance


ORGANIZATIONAL RELATIONSHIPS:
The position will lead a team of video product architects and Engineering professionals to influence the following:

Internal:
Executive Leadership
Field Operations senior management staff
Central Operations Management and Staff
Corporate Legal team
Corporate Finance team
Corporate Accounting team
District Personnel
Corporate Marketing staff
Media staff

External:
Technology Partners and influencers
Outside Counsel
Video Equipment (hardware, software and systems) Vendors

ESSENTIAL FUNCTIONS OF THE JOB INCLUDE, BUT ARE NOT LIMITED TO:
• Video Product Strategy
• Identify and evaluate next generation video products and features. Identify and evaluate next generation user interfaces for delivery of video products.
Develop video product roadmap and strategy in conjunction with the Video Product Marketing team.
• Work closely with Video Product Marketing team to develop timing and strategy for video product releases.
• Research, analyze and develop strategies for new video delivery options such as IP video.
• Manage video product enhancements and upgrades from concept to execution and transfer to video operation team for ongoing support and maintenance.

• Contract Negotiations
• Responsible for negotiating vendor agreements for all hardware, software and systems required for introduction of new video products resulting in optimal business and financial terms

• Work closely with legal counsel on key non financial business and legal terms
• Establish and strengthen key vendor relationships including managing relationship with the Cable Labs and other appropriate and industry recognized technical authorities.
• Provide expert advice and guidance on engineering and security requirements in programming contracts.


• Cost Containment and Management
• Work closely with Central Operations and corporate Finance team on cost containment and budget projections for new video product launches.
• Resource to Accounting for development of video related capital and operating buget.

• Deal Implementation
• Primary contact with other departments including Project Management, Other engineering teams, Ad Sales, Marketing and Finance.

PREFERRED QUALIFICATIONS:
• 5-7 years product engineering and development experience
• Some product management experience preferred
• 5-7 years vendor negotiation experience in cable, telecommunications
• 4 year college degree required
• Applicable post graduate degree strongly preferred
• Proven ability to develop and execute video product strategies
• Extreme attention to detail and strong organizational skills
• Strong analytical skills
• High energy personality
• Strong interpersonal skills; ability to communicate with all levels of internal and external contacts
• Ability to juggle multiple tasks and responsibilities

WAGE/SALARY: Salary, Exempt

WORK HOURS: Full-Time


It is our policy to seek and employ qualified persons in all jobs in a manner which will ensure equal employment opportunity as well as administer personnel actions in a manner as to not discriminate against any person on the basis of race, religion, national origin, age, sexual orientation or disability, or any other protected category. Reasonable accommodations may be made to enable individuals to perform the essential functions of this position.

============================================================================

POSITION: General Manager
DEPARTMENT: New Local Broadcast Station (NLBS)
REPORTS TO: President/COO
DATE: 7/15/10


POSITION SUMMARY:
The General Manager of NLBS will be the leader of the NLBS business unit within our company. The GM will therefore have business, editorial, and operations, and managerial responsibilities. The GM will also be the representative of a highly visible company service to constituencies both inside and outside of our company. As an innovative and unique service within the Kentucky media landscape, NLBS requires a GM who can bring a range of experience, energy, and creative business thinking to bear on the programming and business challenges inherent in managing the development of a new television and broadband service.

ORGANIZATIONAL RELATIONSHIPS:

Internal:
NLBS Staff
Executive Leadership
Corporate Legal team
Corporate Finance team
Corporate Accounting team
Corporate Government and Public Affairs
Insight Media staff

External:
Outside Legal Counsel
Government Officials
General Public

ESSENTIAL FUNCTIONS OF THE JOB INCLUDE, BUT ARE NOT LIMITED TO:
• P&L responsibility for the NLBS service
• Budget development and oversight
• Capital spending plan
• Revenue development planning and strategy
• Liaison with ad sales management and team
• Program / series budgeting oversight
• Recruiting and management of NLBS team
• Management of NLBS on-air talent
• Oversight of NLBS programming
• New programming development
• Implementing editorial guidelines and standards
• Final responsibility for all on-air programming
• Oversight of NLBS marketing and promotion
• Representation of NLBS to constituencies within Insight
• Representation of NLBS to a wide variety of public constituencies within the state of Kentucky

ADDITIONAL RESPONSIBILITIES:
• Perform other duties as assigned by executive management.

PREFERRED SPECIAL KNOWLEDGE, SKILLS AND ABILITIES:
• Bachelor’s degree in Television and Film Production or a closely related field
• 5+ years experience managing all aspects of the television programming development and production process (news and documentary) for a broadcasting or cable service
• Experience and /or familiarity with the practice of scheduling a broadcast service
• Experience developing and /or managing a business enterprise
• Experience and /or familiarity with the broadcast / cable advertising and sponsorship market
• Experience with broadcasting facilities and equipment, including studios, cameras, editing systems, master control, etc.
• Ability to work with people in a uniquely collaborative corporate culture
• Ability to represent the service in an articulate and highly competent manner
• Familiarity and /or experience with web-based services which include video
• Strong leadership skills

WAGE/SALARY: Salary, Exempt

WORK HOURS: Full-Time


We will only consider those candidates that meet the minimum requirements of the position.

It is our policy to seek and employ qualified persons in all jobs in a manner which will ensure equal employment opportunity as well as administer personnel actions in a manner as to not discriminate against any person on the basis of race, religion, national origin, age, sexual orientation or disability, or any other protected category. Reasonable accommodations may be made to enable individuals to perform the essential functions of this position.