Sunday, August 29, 2010

Green Birdie Non-Profit Project Winner Announcement

First of all, I'd like to thank everyone who took the time to nominate their favorite non-profit organization for a free video up to 2 1/2 minutes in length. The worthy nominees included:

* Anderson House
* The Community Diversity Council of Hunterdon County
* Big Brothers, Big Sisters of Hunterdon, Somerset & Warren Counties
* The "Project Earth" Project of the Catholic Community of St. John Neumann
* The Mama Mare Foundation
* The Joseph Lapinski Foundation
* Steininger Behavioral Health Care

With so many great candidates to choose from, picking the winner of our first Green Birdie Non-Profit Project was a tough choice! So tough, in fact, that we plan to revisit the list in future and offer more free videos!

For now, Green Birdie Productions has chosen Anderson House, a halfway house dedicated to providing quality treatment for women as they, to quote the organization, "develop the necessary goals and life skills to return to the community as responsible, sober and productive individuals." Anderson House is based in Whitehouse Station, NJ. Their dedicated staff attend to 14-women at a time who live in their halfway house under supervision, helping them learn how to control unhealthy, self destructive behavior like alcoholism and drug abuse. Anderson House has an amazing success rate of 78-84%! For more information about this worthy organization, please click here.

The Anderson House video is now in pre-production. Once the video is completed, we will post it on our website, Http://GreenBirdieVideo.com, along with other non-profits we've donated videos for including; America's Grow-A-Row and The Center for Educational Advancement.

Thanks again to everyone who participated in our first, but definitely not last, Green Birdie Non-Profit Project!

Rob Bell

Monday, August 9, 2010

The Green Birdie Non-Profit Project

Know of any non-profits who could really use a promotional video? A truly deserving ".org" who's mission really stands out? At Green Birdie Productions, we believe in giving back when we can. We are offering a high definition video up to 2 1/2 minutes in length FREE OF CHARGE for a local non-profit.

If your organization is a non-profit, or if you have a favorite non-profit to recommend, please enter your recommendation and contact information in the "comment" box below. To become a Green Birdie Blog follower, please click on the "follow" button on the upper right of this screen to add your email. Thanks!

The Green Birdie Non-Profit Project. Spread the word!

Friday, August 6, 2010

Louisville, Kentucky Job Openings - VP, Video Services & GM, NLBS-TV


My niece Laura Rodriquez is is a headhunter for Sky Castle. If interested in the positions described below, please contact her at skyycastle@yahoo.com or her cell phone at 415-225-7426.

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POSITION: Vice President, Video Services
DEPARTMENT: Central Operations
LOCATION: Louisville, KMY
REPORTS TO: EVP Central Operation
DATE: 6/24/2010


POSITION SUMMARY:
The VP of Video Services will be responsible for:
• Developing the video product roadmap and strategy in conjunction with the Video Product Marketing team.
• Architectural design in support of current and future video features.
• Technology and vendor recommendation.
• Proof of concept, architectural and technological choices and applicability to our specific and existing platforms and systems. Including the design and implementation of an end to end test plan to ensure a successful launch.
• Follow up and support the implementation team to a complete and successful product launch.
• Follow up and support the transfer of the product to video operations team for day to day and ongoing product support and maintenance


ORGANIZATIONAL RELATIONSHIPS:
The position will lead a team of video product architects and Engineering professionals to influence the following:

Internal:
Executive Leadership
Field Operations senior management staff
Central Operations Management and Staff
Corporate Legal team
Corporate Finance team
Corporate Accounting team
District Personnel
Corporate Marketing staff
Media staff

External:
Technology Partners and influencers
Outside Counsel
Video Equipment (hardware, software and systems) Vendors

ESSENTIAL FUNCTIONS OF THE JOB INCLUDE, BUT ARE NOT LIMITED TO:
• Video Product Strategy
• Identify and evaluate next generation video products and features. Identify and evaluate next generation user interfaces for delivery of video products.
Develop video product roadmap and strategy in conjunction with the Video Product Marketing team.
• Work closely with Video Product Marketing team to develop timing and strategy for video product releases.
• Research, analyze and develop strategies for new video delivery options such as IP video.
• Manage video product enhancements and upgrades from concept to execution and transfer to video operation team for ongoing support and maintenance.

• Contract Negotiations
• Responsible for negotiating vendor agreements for all hardware, software and systems required for introduction of new video products resulting in optimal business and financial terms

• Work closely with legal counsel on key non financial business and legal terms
• Establish and strengthen key vendor relationships including managing relationship with the Cable Labs and other appropriate and industry recognized technical authorities.
• Provide expert advice and guidance on engineering and security requirements in programming contracts.

• Cost Containment and Management
• Work closely with Central Operations and corporate Finance team on cost containment and budget projections for new video product launches.
• Resource to Accounting for development of video related capital and operating buget.

• Deal Implementation
• Primary contact with other departments including Project Management, Other engineering teams, Ad Sales, Marketing and Finance.

PREFERRED QUALIFICATIONS:
• 5-7 years product engineering and development experience
• Some product management experience preferred
• 5-7 years vendor negotiation experience in cable, telecommunications
• 4 year college degree required
• Applicable post graduate degree strongly preferred
• Proven ability to develop and execute video product strategies
• Extreme attention to detail and strong organizational skills
• Strong analytical skills
• High energy personality
• Strong interpersonal skills; ability to communicate with all levels of internal and external contacts
• Ability to juggle multiple tasks and responsibilities

WAGE/SALARY: Salary, Exempt

WORK HOURS: Full-Time


It is our policy to seek and employ qualified persons in all jobs in a manner which will ensure equal employment opportunity as well as administer personnel actions in a manner as to not discriminate against any person on the basis of race, religion, national origin, age, sexual orientation or disability, or any other protected category. Reasonable accommodations may be made to enable individuals to perform the essential functions of this position.

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POSITION: General Manager
DEPARTMENT: New Local Broadcast Station (NLBS)
REPORTS TO: President/COO
DATE: 7/15/10


POSITION SUMMARY:
The General Manager of NLBS will be the leader of the NLBS business unit within our company. The GM will therefore have business, editorial, and operations, and managerial responsibilities. The GM will also be the representative of a highly visible company service to constituencies both inside and outside of our company. As an innovative and unique service within the Kentucky media landscape, NLBS requires a GM who can bring a range of experience, energy, and creative business thinking to bear on the programming and business challenges inherent in managing the development of a new television and broadband service.

ORGANIZATIONAL RELATIONSHIPS:

Internal:
NLBS Staff
Executive Leadership
Corporate Legal team
Corporate Finance team
Corporate Accounting team
Corporate Government and Public Affairs
Insight Media staff

External:
Outside Legal Counsel
Government Officials
General Public

ESSENTIAL FUNCTIONS OF THE JOB INCLUDE, BUT ARE NOT LIMITED TO:
• P&L responsibility for the NLBS service
• Budget development and oversight
• Capital spending plan
• Revenue development planning and strategy
• Liaison with ad sales management and team
• Program / series budgeting oversight
• Recruiting and management of NLBS team
• Management of NLBS on-air talent
• Oversight of NLBS programming
• New programming development
• Implementing editorial guidelines and standards
• Final responsibility for all on-air programming
• Oversight of NLBS marketing and promotion
• Representation of NLBS to constituencies within Insight
• Representation of NLBS to a wide variety of public constituencies within the state of Kentucky

ADDITIONAL RESPONSIBILITIES:
• Perform other duties as assigned by executive management.

PREFERRED SPECIAL KNOWLEDGE, SKILLS AND ABILITIES:
• Bachelor’s degree in Television and Film Production or a closely related field
• 5+ years experience managing all aspects of the television programming development and production process (news and documentary) for a broadcasting or cable service
• Experience and /or familiarity with the practice of scheduling a broadcast service
• Experience developing and /or managing a business enterprise
• Experience and /or familiarity with the broadcast / cable advertising and sponsorship market
• Experience with broadcasting facilities and equipment, including studios, cameras, editing systems, master control, etc.
• Ability to work with people in a uniquely collaborative corporate culture
• Ability to represent the service in an articulate and highly competent manner
• Familiarity and /or experience with web-based services which include video
• Strong leadership skills

WAGE/SALARY: Salary, Exempt

WORK HOURS: Full-Time


We will only consider those candidates that meet the minimum requirements of the position.

It is our policy to seek and employ qualified persons in all jobs in a manner which will ensure equal employment opportunity as well as administer personnel actions in a manner as to not discriminate against any person on the basis of race, religion, national origin, age, sexual orientation or disability, or any other protected category. Reasonable accommodations may be made to enable individuals to perform the essential functions of this position.

Sunday, August 1, 2010

Watch The Book: Have your book video posted on Watch The Book.

Watch The Book: Have your book video posted on Watch The Book.

Coming Soon To A Video Near You!

I was reading news items in NJ.Com this morning and noticed that their job listings now have a video component! When a job is posted, they simply narrate the job description and cover the narration "track" with generic images related to the job; for example, a job for a trucker has video of a guy getting into a truck and driving, a job for a teacher has shots of a teacher in front of a classroom, you get the idea.

It's amazing how quickly video is taking over as a major form of communication, especially on-line. Video is an entertaining, three dimensional presentation, a more effective way to communicate in the 21st Century than the simple written word and/or photos. The statistics are impressive:

Online video gets results!

Here are viewer response statistics after watching video online (according to a 2008 Marketing Sherpa report):

  • Videos create an average 20 percent more inbound sales calls.
  • Viewer response to business increases 52% with video.
  • 30% of viewers visit a store.
  • Clicks for more information increase 30% to 40%.
  • 28 percent of viewers look for additional information.
  • 16 percent of viewers purchase something!

And according to the Forrester report, having a video on your website makes it 53-times more likely your website will land on the first page of an internet search! The odds of your website being visited if it does not land on the first page of a search? Zero.


A lot of businesses that would benefit from having a video on their website promoting their company are still on the fence about moving forward. They have a fear of commitment in large part due to their continued uncertainty about our nation's economic future. But with the price of an effective, well produced, Green Birdie high definition video at its lowest point in history, this is the BEST time to take advantage of video and reap the benefits while your competitors remain frozen in place.