On breaking news stories, we always rushed to the scene of the crime, accident or disturbance not only to shoot great images, but to interview people directly associated with the breaking news. Getting to a fire scene in time to shoot orange flames shooting out of the roof is much more compelling video than getting there when the firefighters are packing up to leave and the house is a wet, smoldering wreck. And the chance of finding the distraught homeowner, or at least a passerby who saw and can describe how the homeowner jumped out of a window to escape the flames, is much greater if you get there fast than if you get there later.
Video also creates intimacy on feature stories we would set up in advance. Is there anything more compelling than the look in a mother's eyes and the sound of her quavering voice as she describes a successful medical procedure that saved her child's life?
It's no secret that big companies create elaborate video commercials at great expense, and spend even more on distribution, to catch the attention of prospective customers. While we love to create those big time commercials for broadcast here at Green Birdie Productions, we also produce more reasonably priced commercials for small and medium size businesses. We also create our very reasonably priced "video briefs," which involve a simple one on one interview edited down to an average one and a half minute presentation, to quickly add the intimacy and communication power of video to our client's websites.
The intimacy of video, and its ability to hold our attention, is undeniable. It's no wonder experts predict that videos will be on half of all U.S. based websites within the next 3-5 years! (Currently less than 10-percent). The time to get intimate is now! Contact me at 908-268-4533 to find out how to get yourself a video, and let the power of the medium go to work for you.
Go GBP!
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