Thursday, September 16, 2010

Video Spokespersons!

Green Birdie Productions is attracting a lot of very talented on camera video spokespersons for our clients to choose from on their upcoming videos. Our next shooting date for talent presentations is scheduled for Saturday, September 25th, so if you have the skills, please contact Deirdre at 908-392.3681 to book your appointment.

People sometimes agonize when they have to make a choice between great alternatives. But when it comes to choosing a video spokesperson to represent your company, having a variety of talented people to choose from is truly a win-win. Speaking of win-win scenarios, we are now encouraging our clients to book multiple presentations with their chosen spokesperson at the same time. Not only do they get the consistency of having the same video spokesperson presenting different topics to their customers, but these videos can be released one by one over time to the public, creating a steady stream of compelling, informative video clips which can both be uploaded to social media sites online and posted to our client's websites.

Clients also save money and time by booking multiple videos at the same time with the same video spokesperson. For more information about video spokespersons and booking multiple shoots, please log onto Green Birdie Productions and click our Contact Page.

Rob Bell
President
Green Birdie Productions

Wednesday, September 8, 2010

Top Four Video Production Choices for Any Company

Your business needs video production. The question is, then, what type of video production should you select? How will it be used? Each business will need to take into consideration its own unique standpoint and goal with a video. For many, the underlying goal is simple: promote the business's products or services. In other cases, it may be just a video to help promote the company itself or to education others about the video. Take into consideration what you want to convey, what message is important for your business. Then, determine which of the four New Jersey video production choices most popular with businesses works best for your situation.

Book Trailers
One option to consider is the book trailer. This type of video helps to bring to life a book that may not otherwise get the attention it needs and deserves. Today's average person needs to be drawn into the video by visualizing it. A video can help to accomplish this task. If you have a book release, consider drawing in your target audience with a compelling book trailer video.

TV Broadcast
Another way to get your message out is in perhaps the most easily recognizable way: the commercial. A commercial can provide a business with 30 seconds of time to educate the world about the business, its products or services and its marketing message. It may not seem like a lot of time, but that 30 second commercial can captivate your target audience enough to make them clients. With a quality video, you can increase sales and awareness while building your company's brand.

Corporate
Corporate video production is just as important as a traditional television commercial. These educate your employees and prospective clients, business partners and other interested third parties. They can be simple videos of presentations your company has put in place or multi camera shoots of special events. You determine what you need, and how you would like to communicate your message.

Online Videos
Consider the importance of using online videos. These go on your business's website and they convey an important amount of information to your website visitors. Websites that have videos on them see a statistical increase up to 40 percent on requests for more information. For any size business, that is a substantial amount of new interest! Online videos draw in new customers. They can also be posted to free online social media sites like Youtube and Facebook, creating more links that point to your website and drawing in online customers. Even if your market is not online based, today's consumer heads online to learn more about a company or a business long before making a decision to work with the company.

New Jersey Video production is an important part of any business's marketing and branding campaign. With a well-constructed video, a message can easily be conveyed from the business to the consumer, the potential business partner or to others interested in the company. Without a video, your business could be lacking the informational element it needs to move forward. Focus on video production as well as what it could offer to your business. Select a company that can deliver the type of video you need.

When and How to Create a Quality Video Production for Your Business

Have you thought about using New Jersey video production as part of your business marketing or branding program? If not, you may be falling behind. In today's visual world, businesses get bigger and better responses by creating interesting videos for viewers. Whether these viewers are customers or clients, the goal is to present the company in a video to help show who the company is, what it offers and why it is important. The results of using online video are staggeringly positive. It should be something you focus on as well.

When to Create a Video Production for Your Business

Do you really need to consider video production for your business? The answer is yes. When should you do this? That answer is now. The fact is that videos are influencing the way that people make decisions. For example, a video on a business's website can help to generate more than 20 percent more inbound sales calls than those websites without a video. Another statistic is that viewer response increases up to 50 percent when the business uses a video!

There are many reasons why you should invest in video production right now. Statistics show that 16 percent of viewers purchase something after viewing a video. Moreover, 28 percent of those who view a video come back to look for additional information. In the business world, these are high statistics for improved bottom line. For those businesses that are unsure if now is the right time to invest, consider adding these types of numbers to your bottom line.

A low cost New Jersey video production for your business can be in use in many ways:
  • Use it on your website to provide website visitors with key information necessary to work with your business.
  • Place it on YouTube.com and dozens of other free social media sites as an educational or commercial video you want the world to see.
  • Enjoy the increased Search Engine Optimization (more visitors to your site) that your website gets from being linked to your online video.
  • You can also use your online video on broadcast television.
  • Use these videos in any way that works for your business plan.
As you can see, one low cost video production can add to any campaign you need it to. It can deliver the types of results you are looking for affordably.

How to Obtain Video Production

What you do not have to worry about is creating such a video yourself. Video production done by a highly trained professional is always a good idea. Luckily, these providers are readily available and the cost of doing business with them is minimal. Another way to consider the value of investing in such a video is by considering the actual risk of not having one. What business can afford to turn away the 22 percent increase in requests for more information that statistically comes with having a video on your website?

All you have to do is to find a company that can provide you with the video production you need. One example is Green Birdie Productions. Our company can create a compelling high definition video for your company at a competitive price, part of an overall marketing strategy to boost your business into the forefront in your industry! An effective video will definitely help your company's bottom line goals.